Wednesday, October 26, 2022

Gamification for ecommerce mobile apps

The game brings joy and relaxation, so people respond to participation in games with pleasure. In an app store, gamification elements can grab a person’s attention and keep them. For participation, the store gives gifts and bonuses. You can prolong the user’s euphoria by making the game win-win: this is how the store creates positive reinforcement, and the person enters the application more often.

For the new year, we updated the game in the Sephora app - we made an advent calendar. The user breaks the ball and receives discounts, bonuses and compliments from brands. After the announcement of the start of the game, the number of entries into applications increased

A competent combination of convenient basic and engaging advanced functionality will bring more loyal customers to the store who are ready to spend not only money, but also time in the application.

Geolocation in ecommerce mobil—É apps

Location-based features work like promoters: they lure the user to the store with a great offer.

Thanks to GPS, the application understands that the user is not far from the boutique and sends him a push notification: “–25% for a new collection today only.” With such an offer, it is difficult to pass by the store.

A store check-in is a user's "mark" in a physical store, for which he receives bonus points: the buyer comes to the store, "checks in" and exchanges bonuses for gifts.

Store check-ins and geo-pushes work to increase sales in a physical store. In the article "10 features that will help your business" we talked about other features of the mobile application that are designed to increase the profit of a retail store.

Monday, March 21, 2022

How do you rate the performance of your eCom application?

Churn - outflow

Churn shows the percentage of users who made one purchase in your app and never returned to it. High churn is one of the main reasons why your business's LTV may be low. Repeat sales are always cheaper than acquiring new customers, so it's important to control churn and work to reduce it.

The information that you get with these metrics will help your business solve many problems: from choosing a marketing strategy to evaluating the effectiveness of the application itself. And the analytics systems AppMetrica, Google Analytics, Flurry or Mixpanel will help you calculate all the necessary data and make it more visual.

Of course, our list is not exhaustive. There are about ten more metrics that you may find useful, but it depends on the specifics of your application. Write in the comments how you track the effectiveness of your project and what indicators help you understand that you are on the right track.

How to track repeat sales

CRR (cost revenue ratio, or efficiency ratio) - customer retention indicator

CRR shows the ratio between how much you spend and how much you get. To calculate, divide the cost of marketing costs by the total revenue. The lower the CRR, the more successful the business.

P.S. By swapping the numerator and denominator, you will get a different indicator - ROAS (return of advertising spent) - the return on advertising costs. It should be above 100% - then it will be possible to say that your marketing campaign is working.

LTV (customer lifetime value)

LTV shows the total amount of money that the buyer spends for the entire time that he remains your client - this is his "lifetime" value. There are different ways to calculate LTV. One of the simplest: we multiply the average check of the client by his average number of orders for a certain period (month or year) and by the average retention time for the same period.

It is important to consider this metric in comparison with CAC - the cost of customer acquisition, because you need to earn more from your customers than you spend on attracting them. The difference between these indicators should be large enough so that the profit is not only enough to cover current operating expenses.

Gamification for ecommerce mobile apps

The game brings joy and relaxation, so people respond to participation in games with pleasure. In an app store, gamification elements can gr...